Project Proposal for:
Beau Lake
Driving Business Success through Integrated Marketing Solutions
July 23, 2024
Grobl is streamlining the way companies sell and achieve their goals.
Who We Are
At Grobl, we are a dedicated digital marketing agency committed to transforming your brand's online presence through innovative and impactful strategies. Our expert team delivers a comprehensive suite of services, including SEO optimization, data-driven content marketing, social media campaigns, targeted PPC advertising, and web design and development.
We believe that small and mighty teams produce at higher frequencies and are driven by client success—your success. United by a passion for the possibilities we offer and the exceptional results we deliver, we tackle common challenges with fresh perspectives, uncovering unique opportunities for growth.
Our commitment to maintaining consistency, quality, innovation, and growth ensures that we provide an exceptional level of service while staying true to our authentic nature and purpose-built culture. At Grobl, we empower our clients to achieve their goals and excel in the competitive digital landscape, making us your ultimate partner for professional digital marketing solutions.
Your Team
Team leader, creative strategic consultant, content marketer and project manager.
Developer, creative director, designer, and technical operations specialist.
Performance marketing specialist, paid media strategist, and business consultant.
Company Performance
Grobl has achieved remarkable results, with a $8M revenue growth, a 98% customer satisfaction rate, and an 85% retention rate of 5+ year client partnerships.
$8M
Revenue Growth
98%
Customer Satisfaction
85%
Retention Rate
Overview
Beau Lake is seeking a long-term partnership with Grobl to significantly elevate its brand representation, optimize delivery processes, and drive substantial sales growth. Through in-depth discussions, the team identified the need to redefine website elements to build authority and trust, engage customers earlier in the sales funnel, and overcome challenges related to budget constraints and technical skills for website improvements. They aim to implement effective solutions that balance performance-driven results with budget management, focusing on storytelling for e-commerce transactions, customer nurturing strategies, and optimizing the customer journey.
Current Challenges
The company faces resource challenges in hiring a team of marketing professionals due to its small to medium-sized budget and limited existing team, necessitating strategic allocation and optimization of available resources to maximize impact.
Beau Lake is currently challenged with content architecture and customer journey mapping, resulting in difficulties in delivering the appropriate content at the optimal locations and times, thereby impeding effective customer engagement and conversion.
Beau Lake faces the challenge of increasing their online website sales, necessitating the optimization of user experience, enhancement of digital marketing efforts, and refinement of their sales funnel to drive higher conversion rates.
The Solution
To meet their strategic goals, Beau Lake and Grobl should collaborate on a two-phase strategic plan that includes a comprehensive website update to the existing Shopify theme or a site transfer to a new theme to enhance authority and trust, leveraging storytelling to engage customers emotionally. They should develop advanced customer engagement strategies to attract potential customers early in their journey, utilizing high-quality content and comprehensive sales funnel mapping to optimize touchpoints and drive conversions. Prioritizing key website enhancements that offer the highest ROI and integrating Grobl's expertise will be crucial. Establishing clear performance metrics will ensure that efforts are aligned with strategic business objectives and deliver significant, measurable results. This comprehensive approach will enable Beau Lake and Grobl to enhance brand representation, optimize delivery processes, and drive substantial sales growth.
Phase 1: Fix the Foundation
Onboarding
Discovery: Gather initial requirements, understand client objectives, identify key stakeholders, and assess current capabilities.
Resource Allocation and Account Setup: Allocate necessary resources, set up user accounts and permissions, configure tools and platforms, and establish communication channels.
Meta Ad Campaigns
Campaign Review: Conduct a comprehensive analysis of current campaign performance, including audience insights, ad effectiveness, and competitive benchmarks.
Optimization: Diversify ad types, replace low-performing ads, optimize budgets, and restructure campaigns for better budget use and efficiency.
Management: Monitor daily, update creatives, adjust bids based on conversions, manage audiences, and provide regular updates.
Creative Consultation: Create content strategies, recommend visuals and copy, ensure brand consistency, and gather feedback.
Performance Insights: Analyze data, track KPIs, identify trends, and deliver reports with recommendations.
Plan and Review Meetings: Conduct regular check-ins, and strategy sessions, and integrate client feedback
Consulting
Strategic Planning, Review, and Consulting on All Other Marketing Initiatives: Develop and review strategic plans, provide consulting on various marketing initiatives, and ensure alignment with overall business objectives.
Creative Direction: Offer guidance on creative direction, including the development of visuals and copy, to ensure consistency and effectiveness across all marketing materials.
Vendor Collaboration: Collaborate with vendors to coordinate efforts, ensure quality deliverables, and maintain effective communication throughout the project.
Consulting will be on an as-needed basis, billed by the hour until we determine how much of our resources need to be consistently allocated to the scope of work.
Website Option 1 - Utilize a New Theme
Theme Selection: Research and select a new theme that includes the required sections and features
Content Migration: Transfer all existing content, products, and settings from the old theme to the new theme
Customization and Configuration: Customize the new theme to align with the client's branding and preferences.
Testing and Quality Assurance: Conduct comprehensive testing to ensure all elements function correctly and the site performs well
Integration and Deployment: Integrate the custom sections and layout changes into the existing theme and deploy them to the live site
Training and Handover: Provide training to the client on using the new theme and offer support during the transition period
Website Option 2 - Update Existing Theme
Assessment and Planning: Evaluate the current theme to identify missing sections and functionality requirements
Layout Changes: Implement layout changes to the home page, collections page, and product detail pages (PDP)
Custom Section Development: Design and develop custom sections
Testing and Quality Assurance: Conduct comprehensive testing to ensure all elements function correctly and the site performs well
Integration and Deployment: Integrate the custom sections and layout changes into the existing theme and deploy them to the live site
Phase 2: Test & Invest
Strategy & Management
- Strategic Planning
- Creative Direction
- Vendor Collaboration
- Website Management
Paid Ad Campaigns
- Launch New Campaigns (i.e. lead gen, new platforms, etc.)
- Campaign Optimization and Management
- A/B Testing
- Performance Insights
- Plan & Review Meetings
Phase 2 deliverables, milestones and budget are to be determined upon phase 1 delivery and review. However, Phase 2 deliverables should be anticipated as ongoing services.
Phase 1 Milestones
Meta Campaigns
Campaign analysis
Diversify ad types
Replace low-performing ads
Restructure campaigns for better budget use and efficiency
Adjust based on conversions
Initiate retargeting campaigns
Content and creative consultation
Start Date: August 1st
Est. Duration: 60 Days
Web Planning & Design
Theme review/research and technical website audit
Content, audience, competitive analysis
Information architecture and design principles
Prototyping Home, Collections and PDP for desktop and mobile
Option 1
Start Date: August 1st
Est. Duration: 5 Weeks
Option 2
Start Date: August 1st
Est. Duration: 4 Weeks
Email Marketing Consulting
Review and provide insights on email marketing strategy, design, and automation
Add newsletter signup elements to the website to start pushing more traffic through the lead capture flows
Start Date: August 12th
Est. Duration: 1 Week
Development
Frontend implementation/site transfer
Performance optimization
Functionality, accessibility, usability, and responsiveness
Link building
Technical resolution (300+ errors)
Option 1
Start Date: September 9th
Est. Duration: 5 Weeks
Option 2
Start Date: September 3rd
Est. Duration: 4 Weeks
Website Launch
Final review and quality assurance
Deploy site
Option 1
Start Date: October 14th
Est. Duration: 5 Days
Option 2
Start Date: September 30th
Est. Duration: 5 Days
What to Expect
Plan & Approach
Our plan includes thorough requirements gathering, tailored solution design and development, rigorous testing, and strategic implementation for seamless integration.
Timeline
The phase 1 milestones span over 60 days, with clearly defined milestones and deliverables, ensuring a timely and successful project completion. Phase 2 milestones are to be determined.
Budget
The proposed budget encompasses detailed development costs, a multidisciplinary integrated team, comprehensive project management, and robust ongoing support.
Management
We ensure continuous engagement through regular updates and comprehensive analytics, maintaining transparency and keeping you well-informed at every juncture.
Trusted by Top Companies
Your Phase 1 Investment
Terms: 50% deposit and 50% due prior to launch. Due on receipt. Taxes applicable.
Terms: 50% deposit and 50% due prior to launch. Due on receipt. Taxes applicable.
Terms: Payable on the 1st of each month. Due on receipt. Taxes applicable. Ad spend not included.
Terms: Billed on the 1st of each month for accumulated hours from the previous month. Due on receipt. Taxes applicable.
Get In Touch
Should you have any questions or require assistance, please do not hesitate to contact us.